Imagineear and Dutch app developer M2mobi have teamed up once more to update the wellness app for VGZ, one of the largest non-profit health insurers in the Netherlands. The app, called VGZ Mindfulness Coach, has been designed as a free resource for anyone looking to manage their stress levels and to become more mindful.
Originally developed in 2013, the app’s updated content comes at a time when mental wellbeing has never been more important. Billions of people around the world have been affected by the COVID-19 pandemic, learning to cope with major shifts in everyday life, and this is taking a significant toll on mental health.
VGZ’s ambition for the app is that it acts as a personal coach, helping users to complete daily exercises and meditations which can be used by anyone, anywhere and at anytime. Imagineear’s Dutch team worked closely with M2mobi and the script writer to edit the app’s script and record the audio content, paying meticulous attention to timing which is so crucial for the effectiveness of the exercises.
The new updates, available from early November, will allow users to choose from almost 80 yoga and mindfulness exercises over a 5-week programme, including 2 exercises tailored especially for children. Led by both a female and male voice, they include detailed explanations. The app allows users to filter the content according to their individual needs, and provides options to set notifications and reminders to keep the exercises front of mind.
“Working together for the third time, Imagineear provided real added value in managing the script editing and 22 additional audio recordings for the VGZ Mindfulness Coach app. For mindfulness exercises, quality content means good timing and a calm, consistent voice. The writer and Imagineear Founder and MD Europe, Eleonore Heijboer, worked closely to hone the scripts, timings and pauses, and her direction of the professional voice in the studio resulted in great additions to the programme. As a project manager it was great to work with a partner that is reliable, has expertise, and delivers on time.”
Niels de Reuver, Project Manager, M2mobi
The app is one of the most successful mindfulness apps in the Netherlands, with close to three quarters of a million downloads, and regularly receives 5 star reviews on both Google Play and the App Store.