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Imagineear app awarded ORCHA Kitemark and its highest rated pregnancy app

ORCHA, the Organisation for the Review of Care & Health Applications, has awarded its prestigious kitemark to the Mum & Baby app which was developed and co-funded by Imagineear in partnership with Chelsea and Westminster Hospital NHS FT’s charity, CW+ and the NHS North West London maternity services.

When reviewed by ORCHA against 180 different criteria the app achieved 86%, one of the highest ratings awarded.


It also achieved the highest rating of any pregnancy and birth app tested by ORCHA.

The Mum & Baby app, the brainchild of Dr Sunita Sharma, Consultant Obstetrician and Gynaecologist at Chelsea and Westminster Hospital, is now in its third iteration and was created to give guidance new mums and the families through pregnancy, birth and the first weeks of life with information and advice curated by NHS maternity services in North West London and local information and contacts for the North West London area.


A review in The Digital Health Developer Briefing this month singled out the Mum & Baby app as one of only 42 out of 4,213 apps that has ever scored over 85%. Within the market of Femtech apps more than 85% of apps tested by OCHRA failed to meet its quality threshold.

"We always strive for excellence, so it is gratifying to gain this rating,”

said Clare Cooper-Hammond, Imagineear’s MD for UK & Ireland.

“We build all our apps in-house which means we can control the process throughout working closely with our NHS and heathcare partners and spending more time on aspects such as navigation,look and feel and user research. By working in partnership with the teams in CW+ and North West London, we have combined all our expertise to reach this achievement.”
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Imagineear Health is a Division of Imagineear Ltd, The Compton Rooms, Fulham Palace, Bishops Avenue, London SW6 6EA

Imagineear Ltd is registered in the United Kingdom No. 06887633