6th August 2020 | Imagineear launches new Healthcare division
Multi-award-winning digital media company Imagineear Ltd, which provides multimedia solutions for visitor attractions and the cultural sector, is delighted to announce the creation of Imagineear Health, a new division of its business dedicated to healthcare apps and digital services. Imagineear Health is born out of a decade of highly successful and award-winning work in digital health, and the division will invest further in its growing range of digital products and services. It will design, build and manage apps and related digital tools in partnership with the NHS and other healthcare providers, for use by patients and clinicians.
The demand for apps and digital products in the healthcare sector is growing rapidly as health trends towards personalisation and prevention are accelerated by the current ‘crisis of access’. Organisations and care providers are looking for innovative ways to engage and inform their patients to help them manage their own health. Making investments in key information and digital tools for clinicians to use in a variety of settings also helps to ease pressures on staff and maximise efficiencies. Imagineear Health delivers robust and reliable, continuously updated digital solutions, which adhere to NHS governance standards, comply with personal data protection legislation and exceed the best practice benchmarks for usability, and clinical and technical excellence.
Imagineear Health is managed by Julia Laflin, who has been instrumental in accelerating Imagineear’s growing healthcare offer. She has led the development of several of the company’s most successful apps, including the highest Orcha-rated pregnancy app Mum & Baby, NHS Innovation Challenge Acorn award-winning RELAX Anaesthetics and My Transplant Tracker, developed in partnership with blood cancer charity Anthony Nolan. Julia is supported by a highly experienced and skilled team of designers and developers. The team works closely with clients and partners, using quick and iterative agile project management to optimise app design, creation and delivery, with a strong focus on repeated end-user testing, whether with patients, clinicians, or both.
“Our work in Healthcare is growing rapidly thanks to established and new partnerships with numerous NHS trusts, health charities and leading health organisations.” said Julia. “Imagineear Health has the opportunity to contribute significantly to the digital expansion currently taking shape in the NHS, and in healthcare more generally, by creating apps for new projects and initiatives, and offering a licensing service for existing app and digital products.”
Imagineear’s Founder and CEO, Andrew Nugée said:
“Our health division grew out of a hybrid project with health charity CW+ at Chelsea and Westminster hospital in London, where we pioneered ‘art as therapy’ solutions with their outstanding art collection. In the decade since, we have brought our best practice app-building focus and tool-set to health issues about which we feel strongly, and where we feel we can make a small but positive difference to the world.”